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News

Mumbrella
mumbrella.com.au > news-australia-launches-revamped-travel-network-for-ai-era-936565

News Australia launches revamped travel network for AI era

3+ day, 8+ hour ago   (282+ words) From left Melissa Polglase (David Jones), Libby Minogue (Virgin Australia), Dominique Dalton (Helloworld) and John Hannan, News Australia News Australia has launched a revamped travel network aimed at adapting to changes in the travel booking process driven by AI. The…...

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mumbrella.com.au > first-party-data-isnt-enough-adobe-warns-marketers-face-shrinking-addressability-936442

First-party data isn’t enough: Adobe warns marketers face shrinking addressability

4+ day, 5+ hour ago   (664+ words) Adobe's DSP is now integrated with Adfixus in Australia Australian marketers are sitting on a “ton” of first-party data that is becoming increasingly difficult to activate as internet browsers tighten privacy restrictions, Adobe’s regional partnerships lead has warned. Cassandra Tan,…...

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mumbrella.com.au > havas-launches-pop-australia-and-appoints-raoni-lima-as-head-of-creative-technology-936391

Havas launches Pop Australia and appoints Raoni Lima as head of creative technology

4+ day, 6+ hour ago   (500+ words) Australian advertising agency Havas has launched Pop Australia and appointed Raoni Lima as head of creative technology. The new operation aims to combine traditional production with AI capabilities to help brands manage creative work within budget and time constraints. Havas…...

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mumbrella.com.au > finding-new-clients-in-a-world-of-shorts-overviews-and-distractions-935058

Finding new clients in a world of shorts, overviews and distractions

5+ day, 3+ hour ago   (206+ words) mumbrella.com.au Julian Peterson, David Higgins, Owen Raszkiewicz, Mary Hughes In this session from Mumbrella’s Finance Marketing Summit 2026, Rask founder Owen Raszkiewicz, Perpetual & Pendal head of marketing David Higgins and Dianomi APAC managing director Julian Peterson join Ptarmigan Media…...

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mumbrella.com.au > riser-reports-69-revenue-growth-and-expands-agency-partnerships-936209

Riser reports 69% revenue growth and expands agency partnerships

5+ day, 6+ hour ago   (339+ words) Riser Collective has reported a 69% year-on-year revenue growth for FY26, attributed to new brand partnerships. The company is also expanding its agency partnerships, including collaborations with Kill Boring Dead and Havas. Mass influencer sampling platform closes FY26 with 69% year-on-year revenue growth driven…...

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mumbrella.com.au > anthropic-appoints-antonia-sanda-anz-communications-boss-936253

Anthropic appoints Antonia Sanda ANZ communications boss

5+ day, 6+ hour ago   (304+ words) Ant Sanda is the comms lead for Anthropic in ANZ Anthropic has employed former Meta and Deel comms boss Antonia Sanda to lead communications in ANZ, in further evidence of the AI lab’s ramping up in the region. Sanda has…...

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mumbrella.com.au > leading-through-the-ai-shift-the-practical-realities-of-embedding-marketings-next-chapter-935069

Leading through the AI shift: the practical realities of embedding marketing's next chapter

6+ day, 1+ hour ago   (194+ words) Kate Young, Louise Cummins In this session from Mumbrella’s Finance Marketing Summit 2026, ANZ executive manager of marketing strategy and capability Kate Young joins Australian Centre for AI in Marketing chief executive and co-founder Louise Cummins to explore the practical realities…...

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mumbrella.com.au > tapt-media-using-digital-for-wins-in-the-audio-ad-battle-934713

Tapt claims streaming dominance as digital ad push accelerates

6+ day, 6+ hour ago   (1387+ words) For the first time in years, the AM radio network that is now known as Tapt Media has been absent from financial reporting season — since being bought by the Laundy Family, earlier this year, it no longer needs to reveal…...

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mumbrella.com.au > what-does-a-post-algorithm-life-looks-like-for-advertisers-936101

What does a post-algorithm life looks like for advertisers?

6+ day, 5+ hour ago   (714+ words) Communications minister Anika Wells did the media rounds on Monday morning talking about the Digital Duty Of Care draft, expected to land this week Social media platforms may soon be required by law to allow Australians to opt out of…...

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mumbrella.com.au > advertising-doesnt-need-volunteers-so-stop-working-for-free-936093

Advertising doesn't need volunteers, so stop working for free

6+ day, 7+ hour ago   (814+ words) Chas Bayfield examines the industry’s tendency to demand free creative work, and shares a resolution that has given him peace of mind. Frame from an Oreos spec ad At the start of 2026, I made a resolution which I have clung…...