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News
Dysfunction, infighting and talent: Let's be honest about M&C Saatchi
2+ day, 8+ hour ago (804+ words) Mel Hopkins takes a searingly straight look at the collapse of M&C Saatchi Australia. "Sullivans Cove in glass-walled offices": A detail from the M&C picture as told by Mel Hopkins (Midjourney) In late 2015, I returned to Australia after…...
Poll shows strong support for tougher digital duty of care laws
3+ day, 8+ hour ago (317+ words) Australian think tank the Australia Institute has released a poll showing that 93% of voters support stronger digital duty of care laws. The findings indicate significant public demand for accountability from online platforms regarding harmful content. A new poll commissioned by…...
News Corp argues against live sport advertising, zeroes in on non-fanatical fans
4+ day, 6+ hour ago (646+ words) New boy: Luke Haynes has only been at News Australia six weeks (Mumbrella) Advertising against live sport is an increasingly risky business which could see marketing spend entirely wasted, according to an argument advanced at News Australia’s sports upfront event…...
Aussie tech bosses face prison time under proposed digital duty of care laws
4+ day, 6+ hour ago (518+ words) Meta's Will Easton, Google's Mel Silva and Tiktok's Brett Armstrong are among those who could be liable under the new bill Tech executives who refuse to cooperate with eSafety investigations could face up to 12 months in prison and maximum fines…...
Community broadcasting sector generates $485m in social value annually
5+ day, 6+ hour ago (407+ words) Australian community broadcasting generates $485m in social value annually, according to new research. The sector is calling for increased government investment to address financial pressures and enhance its contributions to local communities. Australia’s community broadcasting sector generates almost half a billion…...
Finfluencing and winning trust in the creator economy
6+ day, 5+ hour ago (155+ words) Ally Selby, Tom Piotrowski, Stephanie Duncan, Jyoti Minhas, Eleanor Dickinson In this session from Mumbrella’s Finance Marketing Summit 2026, Equity Mates’ Ally Selby, Nabtrade’s Tom Piotrowski, TMX Australia Exchange’s Stephanie Duncan and BlueChip Communications’ Jyoti Minhas join Mumbrella chief reporter Eleanor…...
The power and pitfalls of humour in financial services advertising
1+ week, 3+ day ago (170+ words) Mumbrella Kate Messenger, Paul Middleditch, Rebecca De Unamuno, Simon Lee In this session from Mumbrella’s Finance Marketing Summit 2026, NGM Group’s Kate Messenger, Plaza Films’ Paul Middleditch, Enigma’s Simon Lee and comedian Rebecca De Unamuno explore the pros and pitfalls of…...
Clemenger lands $1m contract for government bird flu campaign
1+ week, 3+ day ago (293+ words) The Australian government is preparing a major advertising blitz against the spreading bird flu epidemic, contracting Clemenger BBDO to develop the creative. The Department of Agriculture, Fisheries and Forestry has handed a $1m contract to the Omnicom-owned agency’s Melbourne office to…...
Whatsapp chats may sway Jackie Henderson's ARN case
1+ week, 3+ day ago (332+ words) The contents of Whatsapp group chats between ARN executives may become key to Jackie Henderson’s legal case against the audio network, according to media lawyer Michael Byrnes. The company will have to disclose details of its meetings with online activist…...
'The nerds are in charge': Politico bets on new model of Australian political journalism
1+ week, 3+ day ago (779+ words) Ryan Heath says Politico wants to serve the Canberra community traditional political coverage has overlooked Australian political journalism too often treats Canberra as a subject to report on rather than an engaged and highly influential audience to serve, according to…...