12+ hour, 28+ min ago   (270+ words) Independent agency Talent Corp has formed a partnership with US-based FastBreak Entertainment to provide product placement opportunities for brands from Australia, Southeast Asia, and the South Pacific. The agency says the deal is “multi year”. Under the new multi-year deal,…...

10+ hour, 28+ min ago   (560+ words) Domino's bets on Australians choosing pizza over, well, everything Domino’s has tapped Bureau of Everything for a new brand platform urging consumers to ditch their priorities when the pizza lands. The campaign’s hero film opens with a seemingly frozen in…...

11+ hour, 38+ min ago   (469+ words) Adam Marshall, former lead of Marketforce and now CEO of Omnicom Oceania WA Omnicom is dismantling one of Western Australia’s oldest advertising agencies, Marketforce, offloading its creative arm to 303 and folding its media operations into the broader network. The 53-year-old…...

3+ day, 9+ hour ago   (1265+ words) Speaking at Mumbrella Remade in a session, “The Trust Advantage”, leaders from Strand, Are Media, Better Homes and Gardens and Specsavers explored why premium content and human connection are critical to influencing consumer action. This post is sponsored by Are…...

4+ day, 7+ hour ago   (179+ words) Mumbrella In this session from Mumbrella’s Finance Marketing Summit 2026, AMP deputy chief economist Diana Mousina unpacks the economic forces shaping Australian consumers, from stubborn inflation and higher interest rates to housing, household wealth and the strength of the labour market....

4+ day, 10+ hour ago   (273+ words) Australian pet food brand SavourLife has launched a new campaign aimed at pet parents and its own “commitment to animal welfare”. The campaign, created by Ground Swell, focuses on the brand’s mission of donating 50% of profits to help rescue pets....

5+ day, 7+ hour ago   (131+ words) Chris Howatson, Laura Halbert In this session from Mumbrella’s Finance Marketing Summit 2026, Allianz Australia general manager of customer strategy and marketing Laura Halbert and Howatson+Company founder and CEO Chris Howatson unpack the strategy and organisational work behind Allianz’s Care…...

5+ day, 10+ hour ago   (664+ words) Adobe's DSP is now integrated with Adfixus in Australia Australian marketers are sitting on a “ton” of first-party data that is becoming increasingly difficult to activate as internet browsers tighten privacy restrictions, Adobe’s regional partnerships lead has warned. Cassandra Tan,…...

5+ day, 10+ hour ago   (646+ words) New boy: Luke Haynes has only been at News Australia six weeks (Mumbrella) Advertising against live sport is an increasingly risky business which could see marketing spend entirely wasted, according to an argument advanced at News Australia’s sports upfront event…...

5+ day, 10+ hour ago   (500+ words) Australian advertising agency Havas has launched Pop Australia and appointed Raoni Lima as head of creative technology. The new operation aims to combine traditional production with AI capabilities to help brands manage creative work within budget and time constraints. Havas…...