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The Authority on Influencer Marketing and the Creator Economy
- 152articles · 30d
- 2+ day agolatest article
- Aug 14, 2026earliest in window
- 74%with images · 10 videos
- 322avg words
- Arts, Culture, Entertainment & Media 97
- Finance & Business 80
- Arts & Entertainment 33
- Business & Industrial 31
- News 31
- Entertainment 25
- Economy, Business & Finance 23
- Human Interest 13
- influencer marketing
- social media
- marketing
- influencer
- influencers
- influencers & creators
- growing a business
- growth strategies
- online marketing
- marketing strategies
- social media marketing
- salesforce maximize
- brand collaborations
- starbuzz
- artificial intelligence
- machine learning
- social media platforms
- influencer marketing campaigns
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3+ day, 18+ hour ago (367+ words) Building the case required someone with the measurement credentials to sustain it. Enter Brayden Cruz, StreetTalk’s VP of Creative Science and Client Success, who joined in July 2026 after more than two years at Northbeam, a D2C attribution firm. His career client…...
From Every Side Of The Table: Emmy Petit On How Creator Partnerships Should Work
3+ day, 18+ hour ago (511+ words) “I can’t remove one identity from the other,” she says. “I am always all of them at the same time.” That simultaneity is what makes her perspective unusual and, she argues, useful. Most people in the Creator Economy have worked…...
How Pubity Group Turned Eight Years Of Social Publishing Into A Global Creative Business
4+ day, 16+ hour ago (990+ words) Kit Chilvers and Iyrah Williams, co-founders of Pubity Group, spent years posting to Instagram before formalizing a business around what they had built. The volume was relentless, but the real asset they accumulated was an instinct for what makes people…...
GateMaker Put Creators At The Center Of Public Relations, Now Residence Is Scaling The Model
4+ day, 17+ hour ago (1097+ words) The agency Ashton Wall and her co-founder, Amelia Soohoo, needed at a cosmetics brand they worked for didn’t exist. Legacy PR firms had added Influencer Marketing arms, but it was rarely the core competency. In October 2021, they founded the firm…...
Swoveralls, DudeRobe Spent More Than $2 For Every $1 In TikTok Shop GMV During Four-Month Affiliate Push
4+ day, 19+ hour ago (778+ words) Swoveralls and DudeRobe spent more than $2 to generate every $1 of TikTok Shop gross merchandise value during a four-month affiliate campaign, before accounting for the cost of goods, according to a field report from the brands’ operators. The report, authored by…...
From Manual Campaigns To Creator Infrastructure: How Launchpoint Is Automating The Work Behind Creator Marketing
5+ day, 17+ hour ago (572+ words) Launchpoint launched with a school-by-school approach, starting at Ohio State and expanding to Michigan State, UCLA, Texas, and several other large state programs. The productized platform came roughly ten weeks ago. The shift, in Tristan’s framing, was less a pivot…...
Deji Oduwole Built Oya Around The Operational Work That Starts After Brands Choose Creators
5+ day, 18+ hour ago (576+ words) Creator marketing software has gotten good at helping brands find creators. The harder problem begins after a brand decides to work with one. That was the gap Deji Oduwole kept seeing while running influencer programs as chief marketing officer at…...
How Laura Whaley Built A Creator Business Where Brands Partner With Her Fictional Characters
5+ day, 18+ hour ago (924+ words) A dating app brand reached out to Laura Whaley, and she was ready to decline. She had been engaged for years, and the product was a clear mismatch. The brand clarified that they were not interested in her. They wanted…...
Social Intelligence Platform Socialpruf Launches ‘Discovery,’ A Performance-Sorted Content Database For Creative Strategists
5+ day, 19+ hour ago (340+ words) For creative strategists at agencies, finding content inspiration typically means scrolling Instagram on a phone and dropping links into a Slack channel no one can search later. “Discovery,” a new product from Toronto-based social intelligence platform Socialpruf, is designed to…...
Outshine Talent Promotes Caroline Shin Sixt To SVP, Launches New Division
5+ day, 20+ hour ago (300+ words) Net Influencer Outshine Talent has promoted Caroline Shin Sixt to Senior Vice President, expanding her role to include oversight of new business ventures and the boutique talent management firmâs newest division, Outshine Artists Group Shin Sixt will continue leading…...