3+ day, 19+ hour ago   (412+ words) Twitch viewers watched more than 8.6 billion hours of gaming content on the platform between January 1 and September 1, 2026, according to the company’s “2026 State of Gaming Report.” Twitch describes the figure as the equivalent of one hour of viewing for every person…...

3+ day, 20+ hour ago   (538+ words) netinfluencer.com...

3+ day, 20+ hour ago   (397+ words) New research from the IAB finds that 56% of consumers prefer AI shopping recommendations that draw on creator or influencer reviews, with the preference rising to 65% among Gen Z and Millennials, according to a survey conducted through the IAB Insights Engine....

4+ day, 18+ hour ago   (579+ words) What does a creator actually control once a file leaves their hands? For Marc Gray, CEO of SonicOrigin, the answer depends entirely on what was embedded in the file before it did. “Think of it like a passport for digital content,…...

4+ day, 20+ hour ago   (367+ words) Building the case required someone with the measurement credentials to sustain it. Enter Brayden Cruz, StreetTalk’s VP of Creative Science and Client Success, who joined in July 2026 after more than two years at Northbeam, a D2C attribution firm. His career client…...

5+ day, 20+ hour ago   (218+ words) Wondrlab is describing WondrAgents as India’s first unified “agentic operating system” for influencer marketing, per MediaInfoline. The company says the system can cut campaign go-live time by up to 70%. Each of the seven agents is assigned to a distinct stage…...

6+ day, 20+ hour ago   (576+ words) Creator marketing software has gotten good at helping brands find creators. The harder problem begins after a brand decides to work with one. That was the gap Deji Oduwole kept seeing while running influencer programs as chief marketing officer at…...

6+ day, 20+ hour ago   (924+ words) A dating app brand reached out to Laura Whaley, and she was ready to decline. She had been engaged for years, and the product was a clear mismatch. The brand clarified that they were not interested in her. They wanted…...

6+ day, 21+ hour ago   (686+ words) Enterprise B2B brands know exactly which job titles and companies they want to reach. However, their influencer programs typically select creators based on follower counts and engagement rates designed for consumer audiences. Chris Peters and Will Beech founded Moon at Dawn…...

1+ week, 3+ day ago   (292+ words) Net Influencer Google has signed Jimmy Donaldson, the YouTuber known as MrBeast, to a multi-year partnership that extends the company’s relationship with him beyond YouTube into Gemini and Google Health, according to the company’s blog post The first…...