2+ day, 22+ hour ago   (442+ words) The television in the living room is now the leading device for YouTube viewership. John cites that shift as the clearest evidence that the platform has moved past its earlier reputation as a phone-and-laptop medium for short clips. Sellers reach…...

3+ day, 23+ hour ago   (511+ words) “I can’t remove one identity from the other,” she says. “I am always all of them at the same time.” That simultaneity is what makes her perspective unusual and, she argues, useful. Most people in the Creator Economy have worked…...

3+ day, 23+ hour ago   (1002+ words) For most of her twenties, Mariyah Gerber’s week looked the same. A new city, a new rink, a new audience. She skated professionally for “Disney On Ice,” then for “Royal Caribbean” and “Holiday on Ice” in Europe, logging a decade…...

4+ day, 21+ hour ago   (990+ words) Kit Chilvers and Iyrah Williams, co-founders of Pubity Group, spent years posting to Instagram before formalizing a business around what they had built. The volume was relentless, but the real asset they accumulated was an instinct for what makes people…...

4+ day, 21+ hour ago   (1097+ words) The agency Ashton Wall and her co-founder, Amelia Soohoo, needed at a cosmetics brand they worked for didn’t exist. Legacy PR firms had added Influencer Marketing arms, but it was rarely the core competency. In October 2021, they founded the firm…...

4+ day, 23+ hour ago   (555+ words) fall is here and a new hoodie is calling 👀 #pacsun her screen time is down. her crafted clogs are on Movie night just got a major upgrade. 🔥 #VEVOR #VEVORHomeImprovement #backyardmovie #movietime Quick-dry fabric means nonstop rehearsal to coffee runs—get…...

5+ day, 22+ hour ago   (572+ words) Launchpoint launched with a school-by-school approach, starting at Ohio State and expanding to Michigan State, UCLA, Texas, and several other large state programs. The productized platform came roughly ten weeks ago. The shift, in Tristan’s framing, was less a pivot…...

5+ day, 22+ hour ago   (576+ words) Creator marketing software has gotten good at helping brands find creators. The harder problem begins after a brand decides to work with one. That was the gap Deji Oduwole kept seeing while running influencer programs as chief marketing officer at…...

5+ day, 23+ hour ago   (262+ words) Net Influencer Skyelar Chase, a digital creator known for luxury lifestyle content, has signed with Innovative Artists Entertainment for representation in all areas, per Variety @skyelarchase family trips 🤍 ♬ original sound – xxtristanxo The agency will work with Chase…...

5+ day, 23+ hour ago   (340+ words) For creative strategists at agencies, finding content inspiration typically means scrolling Instagram on a phone and dropping links into a Slack channel no one can search later. “Discovery,” a new product from Toronto-based social intelligence platform Socialpruf, is designed to…...