3+ day, 20+ hour ago   (511+ words) “I can’t remove one identity from the other,” she says. “I am always all of them at the same time.” That simultaneity is what makes her perspective unusual and, she argues, useful. Most people in the Creator Economy have worked…...

3+ day, 21+ hour ago   (1002+ words) For most of her twenties, Mariyah Gerber’s week looked the same. A new city, a new rink, a new audience. She skated professionally for “Disney On Ice,” then for “Royal Caribbean” and “Holiday on Ice” in Europe, logging a decade…...

5+ day, 20+ hour ago   (576+ words) Creator marketing software has gotten good at helping brands find creators. The harder problem begins after a brand decides to work with one. That was the gap Deji Oduwole kept seeing while running influencer programs as chief marketing officer at…...

5+ day, 20+ hour ago   (924+ words) A dating app brand reached out to Laura Whaley, and she was ready to decline. She had been engaged for years, and the product was a clear mismatch. The brand clarified that they were not interested in her. They wanted…...

5+ day, 21+ hour ago   (262+ words) Net Influencer Skyelar Chase, a digital creator known for luxury lifestyle content, has signed with Innovative Artists Entertainment for representation in all areas, per Variety @skyelarchase family trips 🤍 ♬ original sound – xxtristanxo The agency will work with Chase…...

5+ day, 21+ hour ago   (686+ words) Enterprise B2B brands know exactly which job titles and companies they want to reach. However, their influencer programs typically select creators based on follower counts and engagement rates designed for consumer audiences. Chris Peters and Will Beech founded Moon at Dawn…...

1+ week, 3+ day ago   (741+ words) Scaling a creator management roster to dozens of clients, Jordana Ripp found, has a predictable outcome. The manager stops being a creative partner and becomes a deal-broker. Unscrippted Creative, her dual-sided Los Angeles practice, is organized around a different premise....

1+ week, 3+ day ago   (305+ words) Net Influencer Later has surpassed $300 million in cumulative creator payouts as revenue more than doubled over the past two years, the Influencer Marketing company announced on September 1 Alongside the milestone, Later said its affiliate commerce network Mavely will now operate…...

1+ week, 5+ day ago   (495+ words) In a friend’s garage, on a freezing afternoon, Juliet Rofé kept her phone plugged into the wall. The notifications from a video she had posted, a ten-foot mosaic portrait of Donald Trump constructed from 10,000 middle fingers, were accumulating faster than…...

2+ week, 3+ day ago   (1154+ words) Before becoming a creator, Bo rose through tech support and call center management at AmTrust to become VP of Operations, where he directed business across multiple departments. That experience shapes how he thinks about the Creator Economy now: less as…...