2+ day, 19+ hour ago   (216+ words) YouTube is expanding its test of “Watch With,” a feature that lets eligible creators broadcast live reactions alongside another creator’s livestream, the company said in a blog post. The tool, first piloted in 2024 around YouTube’s sports coverage, is rolling out…...

2+ day, 19+ hour ago   (412+ words) Twitch viewers watched more than 8.6 billion hours of gaming content on the platform between January 1 and September 1, 2026, according to the company’s “2026 State of Gaming Report.” Twitch describes the figure as the equivalent of one hour of viewing for every person…...

2+ day, 20+ hour ago   (442+ words) The television in the living room is now the leading device for YouTube viewership. John cites that shift as the clearest evidence that the platform has moved past its earlier reputation as a phone-and-laptop medium for short clips. Sellers reach…...

2+ day, 20+ hour ago   (365+ words) netinfluencer.com IMDb has added “Digital Creator” as a professional category on IMDb and IMDbPro, opening the platform for the first time to internet-native talent who have never appeared in a film, TV show, or streaming title The category…...

3+ day, 18+ hour ago   (579+ words) What does a creator actually control once a file leaves their hands? For Marc Gray, CEO of SonicOrigin, the answer depends entirely on what was embedded in the file before it did. “Think of it like a passport for digital content,…...

3+ day, 21+ hour ago   (511+ words) “I can’t remove one identity from the other,” she says. “I am always all of them at the same time.” That simultaneity is what makes her perspective unusual and, she argues, useful. Most people in the Creator Economy have worked…...

3+ day, 21+ hour ago   (1002+ words) For most of her twenties, Mariyah Gerber’s week looked the same. A new city, a new rink, a new audience. She skated professionally for “Disney On Ice,” then for “Royal Caribbean” and “Holiday on Ice” in Europe, logging a decade…...

4+ day, 18+ hour ago   (990+ words) Kit Chilvers and Iyrah Williams, co-founders of Pubity Group, spent years posting to Instagram before formalizing a business around what they had built. The volume was relentless, but the real asset they accumulated was an instinct for what makes people…...

5+ day, 20+ hour ago   (924+ words) A dating app brand reached out to Laura Whaley, and she was ready to decline. She had been engaged for years, and the product was a clear mismatch. The brand clarified that they were not interested in her. They wanted…...

1+ week, 2+ day ago   (292+ words) Net Influencer Google has signed Jimmy Donaldson, the YouTuber known as MrBeast, to a multi-year partnership that extends the company’s relationship with him beyond YouTube into Gemini and Google Health, according to the company’s blog post The first…...